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Content Marketing Series
(Monthly Marketing Masterclass)
The Content Marketing Series is where members share the exact marketing strategies and tactics used to land clients, close deals, and grow their brands.
No theory. No fluff. Just real-world tactics you can apply immediately.
Every Fourth Wednesday @ 1:00 PM ET
Private · Members-Only · Live on Zoom
The Feeling Business: Finding the feeling that shapes customer choice and earns the return
Most companies compete on features. The ones customers keep choosing compete on feeling — and Arjun Sen has spent thirty years proving it inside more than 100 brands.
Wed, September 23
@ 1PM ET
In this live session, Arjun Sen — founder of ZenMango® — walks through The Feeling Business®, his discipline for identifying the specific feeling that shapes whether a customer chooses you, stays with you, or walks. You'll see how he lines up business data, customer feedback, and the actual customer experience until that feeling comes into focus — the same process he's run inside brands like McDonald's, Chipotle, Coca-Cola, and Domino's for more than $1B in reported revenue impact.
You'll leave knowing how to find the feeling driving your own customers' decisions, what it's costing you in deals, referrals, or repeat business, and the concrete first step to build on it.
Who should attend: marketing leaders, founders, and executives who want a working framework for shaping customer choice through feeling — not another branding theory.
What You'll Learn
How The Feeling Business® works — treating the feeling behind a customer's choice as something you can find, measure, and build for
How to read business data, customer feedback, and experience together to locate the feeling actually driving the decision
How an unnamed, overlooked detail became a nine-figure brand, built entirely around the feeling it created
What this framework has moved for brands like McDonald's, Chipotle, and Domino's — comparable sales, enrollment yield, and speed to launch
Practical first steps to build the right feeling into your own business before your next campaign, launch, or renewal