Content Marketing Series

(Monthly Marketing Masterclass)

The Content Marketing Series is where members share the exact marketing strategies and tactics used to land clients, close deals, and grow their brands.

No theory. No fluff. Just real-world tactics you can apply immediately.


Every Fourth Wednesday @ 1:00 PM ET

Private · Members-Only · Live on Zoom

The Power of Content For AI Visibility

ChatGPT, Claude, Gemini, and Grok form a view of your company from the content they find — what it says, where it sits, and what your competitors published next to it. Your buyers are asking those models for shortlists.

Wed, October 28

@ 1PM ET

In this Content Marketing Series session, Hero Club Leader and C-SUITE Marketing Council Board co-chair Kevin Lee shows leaders how to build one content engine that does two jobs: drives direct revenue, and improves how search engines and AI models represent your brand (SEO and GEO).

What we'll cover:

• How AI models decide which sources to trust

• How to turn one strong idea into content for every channel

• How to measure AI visibility alongside SEO and pipeline

About Kevin: Kevin Lee co-founded Didit in 1996 and is its Executive Chairman. He was the first elected chairman of SEMPO, is CEO of the eMarketing Association, and has written four books on marketing.

What You'll Learn

  • How AI models decide who to recommend. Why ChatGPT, Claude, Gemini, and Grok name some companies and skip others, and which sources they trust when they form a view of your brand, your competitors, and your industry.

  • How to audit your AI visibility today. A simple way to see what AI says about your company now, which content it relies on, and where your competitors are filling the gaps.

  • How to build one content engine that does two jobs. Content that drives direct revenue and earns a place in AI answers at the same time, without a separate budget or a separate team for each.

  • How to turn one strong idea into multi-channel content. Publishing the same insight across articles, video, podcasts, social, and email so both people and AI models find it, without diluting it or starting from scratch each time.

  • How to measure what matters. Tracking GEO (AI visibility) alongside SEO and pipeline, so you can show your board what content is actually producing.