This November, the Contributor Series takes a deeper dive into one of the most critical — yet often misunderstood — elements of business growth: your B2B funnel. Last session, you expressed interest in the 'anatomy' of an offer page. We listened. So this month, we're taking it to the beginning, and do a step-by-step approach about what goes into building a compelling offer that answers the question, "what problem am I solving?"
Every leader knows the importance of generating leads, but few have truly mapped the journey from first contact to conversion. We’ll break down each stage of the funnel, explore how to design offers that attract the right decision-makers, and discuss how to create alignment between marketing, sales, and service that keeps revenue flowing.
This interactive session will teach you how to identify where your funnel leaks opportunities, how to reposition your offer for higher-value clients, and how to create messaging that resonates with today’s B2B buyers.
What You'll Learn
How to craft a powerful offer that clearly communicates the problem you solve -- and why your solution is the one that matters most.
The essential stages of a B2B funnel, from awareness to conversion, and how to optimize each step for consistent, measurable results.
Where and why your funnel leaks leads, plus proven methods to plug those gaps and increase overall conversion rates.
How to align marketing, sales, and service teams so your messaging, targeting, and customer experience all drive toward one unified goal.
Guest Speaker:
LINDA FISK
Chairwoman & Founder, LeadHERship Global
What is the Contributor Series?
The C-Suite Network™ Contributor Series – a member-only,
exclusive platform where industry thought leaders, visionaries, and experts
converge to share their insights, strategies, and expertise. As part of this
series, we bring you a curated collection of thought-provoking content crafted
by those shaping the landscape of business and leadership.
Dive into a wealth
of knowledge that spans a multitude of industries, from innovation and
technology to strategy and content creation. Join us to get unique
perspectives, actionable advice, and compelling narratives to inspire and
empower C-Suite executives and aspiring leaders alike. Elevate your
understanding of the business world and stay ahead of the curve with the
C-Suite Network™ Contributor Series.
